Jim's Blog
April 27, 2011
Surfrider’s domestic chapter network hits 80
Topics: Activism
If there is one measurement of the depth, breadth and effectiveness of this organization it is our activist network. The best barometer of our activist network is ours chapters. This week it became 80 strong in the United States and we're stoked about that.
April 26, 2011
Measuring the impact of a message
Topics:
Surfrider is in the coastal environmental movement business thus success to us isn't a change in a stock price, it's growth in the movement. Since our goal is to engage people in coastal conservation it's important for us to understand how different tools work and how we can measure their…
April 22, 2011
Buying your way onto a beach
Topics: Beach access Policy Coastal development Beaches
People are surprised to find out that in some places you have to pay to walk onto a beach. They are further shocked to find out that in some places you can't even get to the beach (regardless of fee). If you value coastal access then join us and fight…
April 18, 2011
Plastic Beach, Hawaii
The southernmost tip of the United States is Kamilo Beach on the Big Island of Hawaii. It's called Plastic Beach for good reason.
April 15, 2011
After the TV coverage is gone… the BP spill cleanup in the Gulf continues
Topics: Beaches Oil Pollution
The BP spill in the Gulf is old news. It's moved from CNN to CSPAN and thus lost it's audience. Yet the locals are still dealing with the long-term affects of the spill.
April 14, 2011
What are we learning as we watch another massive energy disaster impact our coasts?
Topics: Coastal development Blue Water Task Force
Last year we watched the largest oil spill in history hit our coasts. This week the Japan meltdown has been pushed to Level 7 - Major accident. There isn't a level 8... and we don't have another planet to go to. So, what are we learning as we watch another…
April 12, 2011
Activism will never be like it used to be
Topics: Strategy Campaigns Activism Communications Culture Shifting Modern Activism
We hear lots of talk about the role of technology in protests and pushing ideas forward. My view is that technology is one of the many tools used, that we never go backward and what's important is that we not "meet" the tools that exist today but "project" their path…
April 08, 2011
Eating from a food chain we’re tainting with plastic
Topics:
We throw plastics into the ocean. Fish eat those plastics and then we eat those fish. Anyone else not interested in eating plastic?
April 06, 2011
The ocean as a dump
Topics:
Why do we treat the ocean as a dump? Why do we think that it's ok to dump anything, including radioactive materials, into the ocean?
April 04, 2011
Dune restoration in Texas
Topics: Beaches Culture Shifting
This is the story of what happens when 400 Texas come together and care for their beach.
April 01, 2011
Plastic water bottle fossil
Topics: Ads
Great creative from Y&R Paris speaking to what our fossils will look like.
March 31, 2011
Surfing is…
Topics: Surfing
Morgan Maassen captures the essence of wave riding. Dare I say he also captures the emotion.
March 30, 2011
Dipping a toe in the water: The Sean Ahlum podcast
Topics: Podcasts
Listen in to a podcast with chapter leader and member of the Surfrider Foundation Board of Directors, Sean Ahlum.
March 28, 2011
First time on a board
Topics: Stories
Everyone has a first time they take a surfboard under their arm and walk into the ocean. This is the story of a friends first go out.
