Constant Pressure, Endlessly Applied

Jim's Blog

May 2011

Dude: Fun with Dude and Betty

May 31, 2011

Dude: Fun with Dude and Betty

Topics: Kids

Take the 1930s Dick and Jane and read it through a 1980s Spicoli filter and you have Dude: Fun with Dude and Betty.

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Powerful new ads running in Australia

May 28, 2011

Powerful new ads running in Australia

Topics: Ads Plastics

Surfrider Australia is pushing the envelope. We love these ads.

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The wonders of styrofoam… ocean trash, cancer… suggest we should support S.B. 568

May 23, 2011

The wonders of styrofoam… ocean trash, cancer… suggest we should support S.B. 568

Topics: Plastics

Styrofoam came into being in 1941 and since that time it has proceeded to become one of the largest sources of trash on the planet (oh and it may cause cancer). SB 568 calls for a ban in the state of California.

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Surfrider activist Darin McClure shares his views on the internet and Surfrider’s mission

May 20, 2011

Surfrider activist Darin McClure shares his views on the internet and Surfrider’s mission

Topics: Strategy Activism DIY Activism Modern Activism

There isn't a play book for the internet, social networks and web apps because the entire space is evolving in real time. This said, it's always good to reach out to those heavily engaged and ask them what's working now. I sat down with Surfrider activist Darin McClure and did…

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Malibu

May 19, 2011

Malibu

Topics: Coastal development Waves Activism Water Quality Surfing

Malibu still attracts large crowds because it's still a great wave. After decades and numerous campaigns to preserve it... the wave still delivers one of the better surfing experiences around. What is needed to preserve this area is constant pressure, endlessly applied.

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Governor Jerry Brown closes 25% of California’s State Parks

May 17, 2011

Governor Jerry Brown closes 25% of California’s State Parks

Topics: Beach access Beaches

For the first time in 100 years California is planning to close State Parks. We're not talking about one state park. We're talking about 25% of them. We are the legacy we leave to future generations.

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The TCA, stooping to new levels of desperation to build a road through a state park

May 16, 2011

The TCA, stooping to new levels of desperation to build a road through a state park

Topics: Beach access Victories Coastal development Waves Campaigns Surfing

The fight to preserve the last clean watershed in Southern California will never end. Those of us that fought the Save Trestles fight know that. The TCA continues to re-write the book on how low an organization can go to steal public lands to develop for private purposes.

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Returning 10,000 pieces of trash to it’s owners

May 16, 2011

Returning 10,000 pieces of trash to it’s owners

Topics: Beaches Culture Shifting Plastics

Surfrider Brazil helps people understand they shouldn't trash the beach by... sending the trash back to them.

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Reshaping how we view the act of kids letting balloons go

May 13, 2011

Reshaping how we view the act of kids letting balloons go

Topics: Kids Plastics

Anyone with kids has experienced this... your child is at a party, they are given a balloon... and they let it go. What goes up must come down. Marine animals can't digest plastic well and millions die every year from trying. A community in Texas has taken this issue on.

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Acting, entrepreneurship, change

May 11, 2011

Acting, entrepreneurship, change

Topics: Activism Culture Shifting

How do we enable people to believe change is possible? Jeffrey Wright has an interesting perspective on this.

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The beautiful and the horrible, underwater life and the crap from storm drains

May 10, 2011

The beautiful and the horrible, underwater life and the crap from storm drains

Topics: Coastal development Water Quality

Storm drains exist for one reason, to offer a solution to take excess storm water off the land. Unfortunately we let much more go down them and, in doing so, we're trashing our oceans.

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Killer placements in Paris for anti single-use plastics ads

May 09, 2011

Killer placements in Paris for anti single-use plastics ads

Topics: Ads Culture Shifting Plastics

Young and Rubicam Paris have created amazing work for Surfrider Europe over the years. The images below are the largest train station in Paris.

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Chapters reach 81

May 06, 2011

Chapters reach 81

Topics: Chapters

Surfrider's chapter network continues to grow. I posted a blog a few days ago sharing that the chapter network hit the 80 mark. This week we added another chapter, in Hilo, Hawaii.

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Surfrider Japan’s trip to Sendai

May 05, 2011

Surfrider Japan’s trip to Sendai

Topics:

Surfrider Japan made a trip to Sendai earlier this week. The region used to have a great wave and a strong community. Today it's a toxic mess.

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God went surfing with the devil

May 05, 2011

God went surfing with the devil

Topics: Beach access Joy Stories Surfing

If we want to go surfing most of us go down to the beach and paddle out. This is not the case in Gaza.

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Our Ocean Friendly Garden

May 03, 2011

Our Ocean Friendly Garden

Topics: Ocean friendly garden

Last December I wrote a post called Killing my yard. In that post I shared our story about embracing the concepts behind ocean friendly gardening. Five months later, our new garden is in full bloom.

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