HAPPENING NOW: Open Martin’s Beach!

Jim's Blog

August 2011

Making the complex understandable

August 31, 2011

Making the complex understandable

Topics: Stories Communications

We, all of us, seek to communicate and be understood. The truth is that most of us fail at it every day and don't even know it.

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Surfrider turns 27

August 17, 2011

Surfrider turns 27

Topics: Events Activism

27 years ago today Surfrider was born.

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Lessons from the music industry

August 15, 2011

Lessons from the music industry

Topics: Strategy Culture Shifting

Are there lessons to be learned from the (seemingly failing) music industry? Yep.

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What is Surfrider’s greatest organizational asset?

August 12, 2011

What is Surfrider’s greatest organizational asset?

Topics: Chapters Modern Activism

The question was asked "what is Surfrider's greatest organizational asset?" and a follow on question "What would you do with a million dollars?" Here are our answers.

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How to start a movement

August 11, 2011

How to start a movement

Topics: Activism Culture Shifting

A few simple lessons in this 3 minute video. Dare to stand out. Nurture your initial followers. Encourage others to follow. Dancing helps.

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Pro surf contests get (more) sustainable in Brazil

August 10, 2011

Pro surf contests get (more) sustainable in Brazil

Topics: Events Waves Culture Shifting DIY Activism Surfing

Most of us have been to surf contests. They take place in perhaps the most natural state of all types of contests... so why can't they also lead the way regarding sustainability?

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Changing the boards beneath our feet: The Michael Stewart and Kevin Whilden podcast

August 08, 2011

Changing the boards beneath our feet: The Michael Stewart and Kevin Whilden podcast

Topics: Podcasts Stories Surfing

The idea of a surfboard made of 100% recycled foam is... a dream. I love the direction these two are going. Give a listen to their story.

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Are you really trying to ban recreational fishing in CA? No.

August 08, 2011

Are you really trying to ban recreational fishing in CA? No.

Topics: Fish

The question was asked, here is the answer.

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The back story to the McCartney / McCoy / Surfrider PSA

August 04, 2011

The back story to the McCartney / McCoy / Surfrider PSA

Topics: Communications Surfing

This is the story behind our newest PSA with music from Paul McCartney and filmed by Jack McCoy. A huge thank you to both of them for including us in the project.

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This is how we do a beach cleanup… in Brazil

August 03, 2011

This is how we do a beach cleanup… in Brazil

Topics: Coastal development Joy Art DIY Activism Modern Activism Surfing

The essence of Surfrider is connecting the love people have of the coasts to action. To do that we need to go where people live and spend time... what better place to make that connection than on the beach itself?

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