Change Begins Onshore

Jim's Blog — Culture Shifting

How do you get an entire state to stop smoking on the beach?

May 29, 2014

How do you get an entire state to stop smoking on the beach?

Topics: Beaches Campaigns Culture Shifting Plastics

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The future of surfing is not disposable

February 13, 2014

The future of surfing is not disposable

Topics: Waves Culture Shifting Surfing

If you're in SoCal this weekend, check this out.

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Next Wave

February 11, 2014

Next Wave

Topics: Events Culture Shifting Modern Activism

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The priceless gems we don’t see

January 02, 2014

The priceless gems we don’t see

Topics: Waves Communications Culture Shifting Surfing

The business of preservation is harder to see than the business of stuff being built.

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Transforming the game one bag ban at a time

October 02, 2013

Transforming the game one bag ban at a time

Topics: Culture Shifting Plastics

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Buy this book for your kids

July 15, 2013

Buy this book for your kids

Topics: Kids Communications Culture Shifting

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What will we do when waters rise?

July 03, 2013

What will we do when waters rise?

Topics: Coastal development Beach fill Coastal armoring Communications Culture Shifting

The oceans are rising. What does that mean, what will WE do?

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Thousands engage in Morocco, the beach is not a garbage can

May 23, 2013

Thousands engage in Morocco, the beach is not a garbage can

Topics: Events Beaches Culture Shifting

Locals gather in Morocco and clean 4 tons of garbage from a beach.

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The other 364 days

April 29, 2013

The other 364 days

Topics: Activism Communications Culture Shifting

Earth Day is in late April, what about the rest of the year?

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The best ocean ads you’ll ever see

March 28, 2013

The best ocean ads you’ll ever see

Topics: Ads Communications Culture Shifting

A decade of great ad work by our pals at Y&R Paris.

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Taking coastal conservation to Main Street

February 15, 2013

Taking coastal conservation to Main Street

Topics: Joy Stories Campaigns Activism Culture Shifting Modern Activism

Helping main street audiences find a way to engage in coastal conservation.

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This surfboard was made from trash

January 23, 2013

This surfboard was made from trash

Topics: Joy Culture Shifting Water Quality Surfing

Another board made from recycled TV packaging foam.

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Twenty men fighting for twenty years to save twenty miles of Southern California coast

November 28, 2012

Twenty men fighting for twenty years to save twenty miles of Southern California coast

Topics: Beach access Coastal development Chapters Economics Stories Culture Shifting DIY Activism Modern Activism Surfing

Can a small group of people really make a difference? Yes, they can.

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Glassing a surfboard in the middle of a party to drive home an important message

November 09, 2012

Glassing a surfboard in the middle of a party to drive home an important message

Topics: Culture Shifting Water Quality Surfing

Have you ever been to a party where a surfboard was glassed (without fumes)?

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Refuse to reinvent the wheel… as it’s already been created by another volunteer

October 12, 2012

Refuse to reinvent the wheel… as it’s already been created by another volunteer

Topics: Strategy Chapters Culture Shifting Modern Activism Plastics

Let's put as much focus on protecting waves and beaches... not reinventing something that probably already exists.

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A better board: Glassing with a Bio-Based Epoxy Resin

July 19, 2012

A better board: Glassing with a Bio-Based Epoxy Resin

Topics: Joy Waves Culture Shifting Oil Pollution Water Quality Surfing

Want to have a smaller impact with your surfboard, get your board glassed by someone who uses Bio-Based Epoxy Resin.

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A better surfboard; the best shaper you can find

July 05, 2012

A better surfboard; the best shaper you can find

Topics: Joy Waves Culture Shifting Surfing

The second post in a series on "a better surfboard." In this post I talk about the shaper.

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How much are our coasts worth? No really… how much?

June 28, 2012

How much are our coasts worth? No really… how much?

Topics: Coastal development Strategy Beaches Economics Culture Shifting Surfing

Many of us don't even think about this question... and yet we pay the price every single day. We pay it because it's worth it.

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A better surfboard; a better surfboard blank

June 14, 2012

A better surfboard; a better surfboard blank

Topics: Joy Waves Culture Shifting Surfing

Part 1 in a blog series looking at alternatives to a better surfboard. With this post we look at the blank.

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Reinventing activism

February 27, 2012

Reinventing activism

Topics: Strategy Activism Culture Shifting Modern Activism

What will Surfrider be in the future? We will be a network that is constantly learning from itself, getting better and becoming more potent... all for our coasts.

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