Jim's Blog — Strategy
October 12, 2012
Refuse to reinvent the wheel… as it’s already been created by another volunteer
Topics: Strategy Chapters Culture Shifting Modern Activism Plastics
Let's put as much focus on protecting waves and beaches... not reinventing something that probably already exists.
October 02, 2012
Twitter is an amplifier for protecting waves and beaches
Topics: Events Strategy Activism Modern Activism
We use twitter to amplify our work to protect waves and beaches.
October 01, 2012
The oceans span the globe, so does the network to protect them
Topics: Strategy Chapters Surfing
Oceans span the globe, so does the network that exists to protect them. This means you have a myriad of options for connecting.
September 05, 2012
How can we get 10x the number of people to connect with our upcoming Summits?
Topics: Strategy Chapters Activism Communications Modern Activism
We're about to host two conferences that will attract 250 people, let's make that 2,500 people.
July 12, 2012
Would you care more if I was a panda?
Topics: Ads Strategy Campaigns Fish Activism Modern Activism Water Quality
What does it take for us to care? Sometimes it takes a cute animal.
June 28, 2012
How much are our coasts worth? No really… how much?
Topics: Coastal development Strategy Beaches Economics Culture Shifting Surfing
Many of us don't even think about this question... and yet we pay the price every single day. We pay it because it's worth it.
February 27, 2012
Reinventing activism
Topics: Strategy Activism Culture Shifting Modern Activism
What will Surfrider be in the future? We will be a network that is constantly learning from itself, getting better and becoming more potent... all for our coasts.
February 15, 2012
A room with 800,000,000 people
Topics: Strategy Activism Modern Activism
It is never about the technology, it's always about what the technology enables. Facebook is one more tool that helps us scale our mission.
January 23, 2012
A network that learns from itself
Topics: Strategy Chapters Campaigns Activism Culture Shifting DIY Activism Modern Activism
Surfrider strives to become a network that learns from itself... for the benefit of our coasts.
October 21, 2011
How valuable is a friend?
Topics: Strategy Activism Culture Shifting DIY Activism Modern Activism
We tend to miss the value of innovations early on.
October 05, 2011
Powershift (what current events mean for Surfrider)
Topics: Strategy Activism Culture Shifting Modern Activism
Quite a bit seems to be happening in the world, it's an extension of a shift that started a while ago and our coasts may benefit from it all.
September 13, 2011
If you don’t know where you are going, any road will get you there
The opposite of this title is "know where you're going and focus to get there."
September 08, 2011
The most important thing we can do is share
Topics: Strategy Chapters Campaigns Activism Communications
Our ever-growing network, now spanning five continents is increasingly impressive. What will make it formidable everywhere is directly related to how much it shares its assets, intelligence and learnings across the network.
August 15, 2011
Lessons from the music industry
Topics: Strategy Culture Shifting
Are there lessons to be learned from the (seemingly failing) music industry? Yep.
July 29, 2011
Surfrider in 7 minutes
Topics: Strategy
This is overview of who Surfrider is, what we're focused on and how we measure our ongoing success and relevancy.
June 23, 2011
What does it mean to protect a wave? It can mean a range of things
Topics: Policy Strategy Waves Modern Activism Surfing
Protecting something, anything, over the long term is not easy. Protecting a wave isn't any different. Protecting a wave can mean many things.
May 20, 2011
Surfrider activist Darin McClure shares his views on the internet and Surfrider’s mission
Topics: Strategy Activism DIY Activism Modern Activism
There isn't a play book for the internet, social networks and web apps because the entire space is evolving in real time. This said, it's always good to reach out to those heavily engaged and ask them what's working now. I sat down with Surfrider activist Darin McClure and did…
April 12, 2011
Activism will never be like it used to be
Topics: Strategy Campaigns Activism Communications Culture Shifting Modern Activism
We hear lots of talk about the role of technology in protests and pushing ideas forward. My view is that technology is one of the many tools used, that we never go backward and what's important is that we not "meet" the tools that exist today but "project" their path…
