Constant Pressure, Endlessly Applied

Jim's Blog — Strategy

Surfrider’s top ten in 2013

December 18, 2013

Surfrider’s top ten in 2013

Topics: Beach access Policy Victories Events Coastal development Ads Strategy Water Chapters Beaches Economics Waves Coastal armoring Stories Campaigns Activism Oil Pollution Plastics Water Quality Surfing

A list of what we did in the past year.

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How many people does it take to save a coastline?

October 24, 2013

How many people does it take to save a coastline?

Topics: Beach access Victories Strategy Campaigns Activism

How many people does it take to save a coastline? It takes all of us.

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Liking isn’t helping

July 08, 2013

Liking isn’t helping

Topics: Strategy Activism

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Refuse to reinvent the wheel… as it’s already been created by another volunteer

October 12, 2012

Refuse to reinvent the wheel… as it’s already been created by another volunteer

Topics: Strategy Chapters Culture Shifting Modern Activism Plastics

Let's put as much focus on protecting waves and beaches... not reinventing something that probably already exists.

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Surfrider Foundation State of the State

October 08, 2012

Surfrider Foundation State of the State

Topics: Victories Strategy Chapters Campaigns Activism

In 18 minutes I walk through an update on Surfrider's mission, network and success.

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Twitter is an amplifier for protecting waves and beaches

October 02, 2012

Twitter is an amplifier for protecting waves and beaches

Topics: Events Strategy Activism Modern Activism

We use twitter to amplify our work to protect waves and beaches.

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The oceans span the globe, so does the network to protect them

October 01, 2012

The oceans span the globe, so does the network to protect them

Topics: Strategy Chapters Surfing

Oceans span the globe, so does the network that exists to protect them. This means you have a myriad of options for connecting.

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How can we get 10x the number of people to connect with our upcoming Summits?

September 05, 2012

How can we get 10x the number of people to connect with our upcoming Summits?

Topics: Strategy Chapters Activism Communications Modern Activism

We're about to host two conferences that will attract 250 people, let's make that 2,500 people.

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Would you care more if I was a panda?

July 12, 2012

Would you care more if I was a panda?

Topics: Ads Strategy Campaigns Fish Activism Modern Activism Water Quality

What does it take for us to care? Sometimes it takes a cute animal.

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How much are our coasts worth? No really… how much?

June 28, 2012

How much are our coasts worth? No really… how much?

Topics: Coastal development Strategy Beaches Economics Culture Shifting Surfing

Many of us don't even think about this question... and yet we pay the price every single day. We pay it because it's worth it.

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Reinventing activism

February 27, 2012

Reinventing activism

Topics: Strategy Activism Culture Shifting Modern Activism

What will Surfrider be in the future? We will be a network that is constantly learning from itself, getting better and becoming more potent... all for our coasts.

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A room with 800,000,000 people

February 15, 2012

A room with 800,000,000 people

Topics: Strategy Activism Modern Activism

It is never about the technology, it's always about what the technology enables. Facebook is one more tool that helps us scale our mission.

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A network that learns from itself

January 23, 2012

A network that learns from itself

Topics: Strategy Chapters Campaigns Activism Culture Shifting DIY Activism Modern Activism

Surfrider strives to become a network that learns from itself... for the benefit of our coasts.

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How valuable is a friend?

October 21, 2011

How valuable is a friend?

Topics: Strategy Activism Culture Shifting DIY Activism Modern Activism

We tend to miss the value of innovations early on.

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Powershift (what current events mean for Surfrider)

October 05, 2011

Powershift (what current events mean for Surfrider)

Topics: Strategy Activism Culture Shifting Modern Activism

Quite a bit seems to be happening in the world, it's an extension of a shift that started a while ago and our coasts may benefit from it all.

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If you don’t know where you are going, any road will get you there

September 13, 2011

If you don’t know where you are going, any road will get you there

Topics: Strategy Activism

The opposite of this title is "know where you're going and focus to get there."

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The most important thing we can do is share

September 08, 2011

The most important thing we can do is share

Topics: Strategy Chapters Campaigns Activism Communications

Our ever-growing network, now spanning five continents is increasingly impressive. What will make it formidable everywhere is directly related to how much it shares its assets, intelligence and learnings across the network.

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Lessons from the music industry

August 15, 2011

Lessons from the music industry

Topics: Strategy Culture Shifting

Are there lessons to be learned from the (seemingly failing) music industry? Yep.

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Surfrider in 7 minutes

July 29, 2011

Surfrider in 7 minutes

Topics: Strategy

This is overview of who Surfrider is, what we're focused on and how we measure our ongoing success and relevancy.

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What does it mean to protect a wave? It can mean a range of things

June 23, 2011

What does it mean to protect a wave? It can mean a range of things

Topics: Policy Strategy Waves Modern Activism Surfing

Protecting something, anything, over the long term is not easy. Protecting a wave isn't any different. Protecting a wave can mean many things.

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