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107 - 109 victories

February 28 2009 | Jim's Blog,
by Jim

We rewrote our strategic plan a few years ago and wanted to push a crisp, understandable metric to the top. We did. It's 150 coastal victories by 2010. Here's the update on our progress. The strategic plan is here. The other 106 victories here. We expect to achieve this portion of the plan between six and nine months in advance.



Surfrider Foundation’s South Bay Chapter, and their partners Ballona Wetlands Land Trust and the City of Santa Monica signed a settlement agreement that sends the controversial Phase 2 of the development back to the drawing board. The settlement terms establish that the Environmental Impact Report inadequately informed the public of the foreseeable harm to the local environment from the project. Consequently the City Council’s decision to grant development perm
its and entitlements have been reversed.

This decision opens an opportunity for public acqui
sition of the property to fulfill the long held dream of restoring this relatively small, but critically important part of Southern California’s network of coastal wetlands. The Chapter has advocated using the space for “treatment wetlands” since the project’s inception.




The South Florida Chapter has been pushing for several years to clean up the mass amounts of litter from South Miami Beach. As a result of their efforts the city is undergoing a major litter education campaign and has pledged to:
1. Train code enforcement officers to patrol the beach and issue littering citations.
2. Work with the County to increase the amount of trash pickups and to provide a trash transfer station in the South Beach area to allow for increased pickup.
3. Start a recycling program for beach goers to take advantage of.
4. Institute a cigarette butt ashtray program.




In a unanimous vote by Scotts Valley City Council on December 17, 2008, Scotts Valley joined Santa Cruz, Capitola, and Santa Cruz County in adopting a local ordinance to prohibit the use of polystyrene (Styrofoam) food take-out containers in all city businesses which offer take-out food or which allow customers to package and leave with uneaten portions of their meal. The new ordinance goes into effect six months from the date of the vote.

The Santa Cruz Chapter was very active in encouraging Scotts Valley City Council to take this action, and we are pleased to see more and more local businesses eliminating polystyrene food containers from their stock. We believe this ordinance will not only help protect our many sea creatures which mistake small pieces of polystyrene for their natural food, but will also help convince other nearby jurisdictions to enact and enforce similar ordinances.

The Chapter worked with twelve partner organizations in the "Wipe Out Plastic Takeout!" Coalition. Their long-range goal is a polystyrene-take-out-container-free county!

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