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Alternative funding options for the enviromnetal movement

August 14 2009 | Jim's Blog,
by Jim

I tend to gravitate toward anything that challenges present day approaches. I won't bore you with a personal list. Instead I'll simply point to something that's happening right now.

I was contacted a few months ago by a group seeking to build out a new top-level internet domain. A top-level internet domail (TLD) is a big deal, think of the power behind the ".com" extension. Even some of the lesser known domains are insanely populated and dense (try getting any three or for combination of letters, in any order).

The .eco (doteco) crew had the idea of creating something new. They didn't just want to corner the market on the recent environmentally-oriented shift in global culture. They wanted to "feed" the very groups they were talking about.

July 30, 2009

Davidson Goldin
646 386 9602

Dot Eco LLC Releases “Green Paper” Outlining Principles
For Purpose & Use of .eco Top Level Domain

LOS ANGELES – The founding members of the effort to create the top-level domain “.eco” today released the principles underpinning use of .eco – reiterating their commitment that .eco addresses should fund proven efforts to combat climate change.
Former Vice President Al Gore and the Alliance for Climate Protection, the Sierra Club and Surfrider Foundation are among those backing the Dot Eco LLC plan. By charter, more than half of .eco profits are earmarked for groups and organizations with a commitment to combat global warming.
“The .eco effort is a timely and important one – bringing about broad awareness of the urgency of and solutions to the climate crisis,” said Alliance for Climate Protection President and CEO Maggie L. Fox. “The Alliance for Climate Protection is excited to be working with Dot Eco LLC and support their commitment to nonprofit climate and environmental organizations such as ours."

The purpose of this comprehensive Green Paper ( is to outline in detail the guiding principles of the Dot Eco LLC commitment to combating climate change most effectively.
The Green Paper states:
· “Before registering a .eco web address, individuals and businesses must affirm that they support the basic founding principles of the .eco community.”
· “All individuals, organizations and corporations that use a .eco address will be declaring their commitment to protecting and defending the planet.”
· “Our goal is to make .eco a ubiquitous and recognizable web address, much like .ORG, that provides a steady and growing source of funding for leading environmental organizations.”
· “We are committed to operating .eco as a tight, customer-focused, well-run business in order to use our revenues to help the environment.”

- ctd -
Former Vice President Al Gore described his support for the Dot Eco LLC plan for the .eco web address in a video ( unveiled last month during a meeting of the Internet Corporation for Assigned Names and Numbers (ICANN) in Sydney:
“For more than three decades I have been trying to raise awareness about the very real and growing threat of the climate crisis. Today, as part of this effort, I am here to propose a new top-level domain called “Dot Eco” for corporate, non-governmental, and individual environmental websites.”
Dot Eco LLC was founded by Fred Krueger, Clark Landry and Minor Childers to secure, operate and promote the .eco top level domain in order to advance environmental initiatives and awareness. Dot Eco LLC will be applying for the .eco top level domain through the ICANN gTLD application process in early 2010. For more information, visit

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