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Antithesis of sustainability

December 29 2008 | Jim's Blog,
by Jim

Or perhaps I should title this "why we won't last another century."

When we build in flood plains or below sea level, we should not be surprised when it eventually... floods. When we build homes in areas of repeated wildfires, we shouldn't be surprised they burn. And when we believe we can control nature with our intellect and gadgets, we shouldn't be taken aback when we find out we...can't.

In my opinion stories like the one below, which lean more on the "can we?" rather than the "should we?" point to a dark future for us all.

Chill out, you beautiful people, the Versace beach is refrigerated.

Versace, the renowned fashion house, is to create the world’s first refrigerated beach so that hotel guests can walk comfortably across the sand on scorching days.

The beach will be next to the the new Palazzo Versace hotel which is being built in Dubai where summer temperatures average 40C and can reach 50C. more

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