August 11 2008 | Jim's Blog,
The category of what he's doing is routinely called crowdsourcing. Wikipedia is a mainstream recognizable crowdsourced entity and in many ways so is Surfrider... but that's not new, I've posted this theme a few times.
I just read about another insanely low-tech approach that a 72 year old woman has implemented to test water quality.
Yep, clams. Well, actually mollusks. I won't blabber on, check out this article on Harriette Phelps.
Crowdsourcing, clamsourcing... makes perfect sense to me.