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Clean your beach

April 08 2008 | Jim's Blog,
by Jim

I know this T is a year old. I also know that green messaging is trendy.

I don't care.

I love this.

Specifically I love that Roxy, whose brand I'd describe as "clean", "fun", "beachy" and "proudly girlish," has embraced the fact that a clean beach environment fits right into their brand strategy.

Without clean beaches and clean water where would we be? Kudos to all the brands embracing environmental messaging.
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