Clean your beach
April 08 2008 | Jim's Blog,
I know this T is a year old. I also know that green messaging is trendy.
I don't care.
I love this.
Specifically I love that Roxy, whose brand I'd describe as "clean", "fun", "beachy" and "proudly girlish," has embraced the fact that a clean beach environment fits right into their brand strategy.
Without clean beaches and clean water where would we be? Kudos to all the brands embracing environmental messaging.