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April 28 2010 | Strategy, Jim's Blog,
by Jim

Focus on what you do best and cut the rest. Sage advice from this century's master of the universe, Steve Jobs.

As we wind down our existing strategic plan we're setting our sights on who Surfrider Foundation is in 2013 and beyond. I'm hip-deep in that process and this video speaks to me more than anything else I've heard.

Surfrider should focus. We should edit. Stay tuned.

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