Embrace reusable bottles via buying celeb’s bottles
May 18 2008 | Jim's Blog,
I like ways that reach out to net new people. I like tools that talk to those that haven't been educated regarding the horrible results of single use plastics... and this is one of those ideas.
Set-up: (for more details on single-use plastics, read this)
Americans add more than 30,000,000 plastic water bottles to landfills... every single day.
Use a celeb as an onramp for people to become aware of the perils of single use plastics.
Sell them a chic, elegant reusable water bottle.
Our math suggests that every reusable bottle sold replaces 167 single-use plastic water bottles.
... and Bingo was his name-o.