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Embrace reusable bottles via buying celeb’s bottles

May 18 2008 | Jim's Blog,
by Jim

I think this idea is rad. It's simple, scales wide and may be sticky.

I like ways that reach out to net new people. I like tools that talk to those that haven't been educated regarding the horrible results of single use plastics... and this is one of those ideas.


Set-up: (for more details on single-use plastics, read this)
Americans add more than 30,000,000 plastic water bottles to landfills... every single day.

Concept:
Use a celeb as an onramp for people to become aware of the perils of single use plastics.

Tactic:
Sell them a chic, elegant reusable water bottle.

Metric:
Our math suggests that every reusable bottle sold replaces 167 single-use plastic water bottles.


... and Bingo was his name-o.
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