Hanging E-waste around the world’s best athletes necksWe all know that ratio of e-waste in the Olympic medals is small.
The gold medal contains 2.05 kilograms of gold and 1.52 percent of recycled materials; the silver 1.950 kilograms of sliver and .122 percent of e-waste; and the bronze 903 kilograms of copper and 1.11 percent of e-waste.
We acknowledge the thinly-veneered attempt to align this global event with the uber-trendy green movement.
And we know that all things aren't really rosy in Vancouver. The waste water treatment in Vancouver and surrounding areas... is among the worst in North America.
But think back to the last winter Olympics, four years ago. I'd venture to say that less than ten percent of the public was aware e-waste was an issue let alone that recycling it was crucial.
It's important for us to look at the massive cultural shift that has happened in the past few years and let it offer a bit of fuel to propel us forward.
The Olympic medals at the 2014 Winter games will be made of plastics acquired from the world's ninth ocean garbage patch gyre. You heard it here first.