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How to rescue a beach… make it fun

June 12 2008 | Jim's Blog,
by Jim

I once overheard someone say "sure the Surfrider crew can throw a killer party but what else do they do well?" That statement made me look at this organization differently... and move our culture toward being understood for what we do. On our home page you can literally see that we've had 93 coastal victories since 1/06. I encourage you to check 'em out.

But the flip side of that person's comment is equally important as... we do like to party.

All work and no play makes Jack a dull boy. Furthermore, our mission statement clearly includes our stance on fun... we stand for "the protection and enjoyment of oceans, waves and beaches..."

Truth is, we like to add a bit of flavor to potentially otherwise dull outings. It's who we are... it's in our DNA.

In Rio their beach cleanups are fronted by samba bands. In Montauk, NY we just kicked off the Barefoot Wine Beach Rescue Project and it was a party. Check the video here. Check the pics below.

More than 100 people participated in the beach cleanup that was led by the stellar leaders of the Eastern Long Island Chapter, Tom Naro and Mara Diaz. The weather turned ugly, cold, wet and windy but the show went on... and after work comes... a concert with Tristan Prettyman and G. Love.

So how do you rescue a beach? Make it relevant. Open it to the community. Add some music... and stir.

photos: Sara Wasilausky
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