Measuring the impact of a message
April 26 2011 |
Surfrider is in the coastal environmental movement business thus success to us isn't a change in the stock price, it's growth in the movement.
The following is an interesting video from the New York Times regarding how they are measuring the spread of an idea. They're measuring "mini-movements."
Since our goal is to engage people in coastal conservation it's important for us to know how different tools work, which tools are best and how we can measure their effectiveness (and know when to switch tools). This video, while fairly sophisticated, speaks to this need for organizations like ours.