More adults than teens on social networks
February 08 2009 | Jim's Blog,
Ok, so 'net useage/marketshare and social networks skew young... but the tonnage, the shear volume, is with adults.
75 percent of online adults 18 to 24 have a profile on a social networking site.
57 percent of online adults 25 to 34 have a profile on a social networking site.
30 percent of online adults 35 to 44 have a profile on a social networking site
19 percent of online adults 45 to 54 have a profile on a social networking site.
You may ask "why does this matter?" We need to live where people live, approach them with onramps that are low-friction, engage them with asks that don't make them flee. All these things point to the increased value of social networks as a complimentary layer to our existing grassroots network.
More on this data here. Larger Pew resources here.
Source: Pew Internet and American Life project