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Paddle for clean water

February 22 2009 | Jim's Blog,
by Jim

Step one, create a killer event. The San Diego crew created the Paddle for Clean Water 17-years ago.

Step two, make it an annual shindig.  Make it better each year.  This past years event was the second at the "festival" level (bands, food, etc).

Step three, put clips online to draw more attention to the cause (clean water), attract more people for the following year's event and get more views on last year's event.

Nice job SD crew. Chad Reese, you're a rocker.

http://vimeo.com/moogaloop.swf?clip_id=3071027&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1
Surfrider San Diego's 17th annual Paddle for Clean Water from Chad Reese on Vimeo.
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