Constant Pressure, Endlessly Applied
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RAP in Japan

November 11 2008 | Jim's Blog,
by Jim

I love this brochure as it's a metaphor for how our mission is scaling. The "jellyfish bags" image on the front was done by Young and Rubicam Paris, the contents of the birds stomach image on the back came from Saatchi and Saatchi in Los Angeles. It was made into a brochure in San Clemente, CA and translated into multiple languages via our global affiliate and chapter networks. It then went on the road with Jack Johnson on his recent All At Once Tour.

Now, brochure is being used by Surfrider Foundation Japan.

This is what we mean by connecting the dots. This is what we mean by taking a message to all corners of the world.

This is protection and enjoment of oceans, waves and beaches for all people.

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