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Surfrider’s Farmers Market

May 28 2008 | Jim's Blog,
by Jim

I believe in guerrilla marketing.

I believe that since our lives are increasingly targeted by advertisements and solicitations to get people's attention, you need a new angle. It's not enough to smack someone upside the head with a advertisement or marketing pitch... today you need to hit them AND make them say "hmmm."

It's in this spirit that I love this approach by our pals at Saatchi and Saatchi. Felipe and the crew are the geniuses behind the trash-on-a-billboard a few years back.

Check out their newest foray... seafood by Surfrider.

Big thanks to the South Bay chapter on this.

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