Taking protection and enjoyment to another level
September 21 2010 | DIY Activism, Jim's Blog,
These three images made me laugh out loud. This first one is a typical on-beach awareness program. In this case, it's Surfrider Europe (Spain) who has reached out to local beach goers with their messaging regarding the issues of single-use plastics and ocean pollution.
But we're Surfrider Foundation, and we go past what typical organizations would do... So we took the message out into the water to engage with surfers where they live, in the lineup.
And since we're about sharing the message of protection AND enjoyment of oceans, waves and beaches...we tried to surf the messages (with mixed results). Too funny. And very Surfrider.