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The future of Surfrider

January 17 2009 | Jim's Blog,
by Jim

Our mission spells out the challenge "... protection and enjoyment of oceans, waves and beaches for all people..." Take that concept and think about how much of a challenge and opportunity it is to achieve it... globally.

That's what I think about every day.

Ok, now watch the following video. It, like lots of videos like it, spells out some of the tectonic shifts that are happening around the globe. My sense is that if the idea behind Surfrider Foundation will continue to stay relevant around the globe we are going to have to understand these shifts and continue to position our organization and our mission to take advantage of these shifts.

In a nutshell, that's why I work at Surfrider Foundation.

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