At last count I've written a dozen plus posts on social networks, another dozen posts focused on Surfrider's network and another ten on our chapter network. One of the umbrella points to all of these is that they are all interrelated. They overlap, they feed one another. They amplify one another's actions.
The (year old) video below makes complete sense to me. It essentially walks through the power and relevance of networks and why they matter and why they are having a massive role in shaping our future. This matters to Surfrider because a) we are a network and b) we exist for the protection and enjoyment of oceans, waves and beaches. The question becomes "how can we maximize our impact on that mission?" and the answer is "via the network."