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Twitter saved my life

November 10 2007 | Jim's Blog,
by Jim

Ok, that's a gross overstatement.

I needed a pithy hook and chose to overreach...

Truth is that when the fires hit San Diego a few weeks back our family was forced to evacuate, we went north to San Clemente. Interestingly enough the TV stations north of Pendleton operate as if San Diego doesn't exist.

After searching around I found the best update application to be twitter.

Check out the local PBS use of it here.

It was perfect as it enabled me to stop searching for updates and instead have them fed to me (via phone updates). I allowed me to stop thinking about the fires in San Diego. It also enabled me to know quickly when new fires started in North Pendleton... forcing us to seek safer grounds.

I write this as I think tools like this need to be explored. They need to be understood. They need to be employed toward our mission.

We've fooled around with Twitter a bit at our office and still haven't really found that killer app. Still, it's an excellent tool for reaching to a broad constituency with small, perhaps micro, updates. The oil spills in SF last week come to mind, as does the spill that just took place in the Black Sea earlier today.

"If the only tool you have is a hammer, you tend to see every problem as a nail."
- Abraham Maslow

Let's use more than hammers.

Fire photo: Image (c) 2007 DigitalGlobe
Oil Spill photo: photo: AP Photo/Eric Risberg
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