EPA Drowns Beach Program
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Uninhabitable seas: Riffing on our mission

June 23 2008 | Jim's Blog,
by Jim

This is another ad by the Y&R; crew for Surfrider Europe. I can't get enough of these kinds of things because they speak to a piece of me that loves re-creating and riffing on ideas.

I love how one person's approach to a subject is so different than another person's approach.

That's the gist of the onramp idea: onramps are various ways for people to approach an idea and various ways for people to find a way to make the idea personal... to make it theirs.

Here's another riff on our mission. One more onramp.


Surfrider Europe ad

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