| MAKING WAVES, August 2003 issue: Table of Contents |   |
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Surfrider Foundation Partners on the Move |
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Ocean Wilderness Network / Less Than One
This past April, the Ocean Wilderness Network (OWN), a coalition of several environmental organizations including The Ocean Conservancy, Environmental Defense, World Wildlife Fund, Natural Resources Defense Council, Surfrider Foundation and others, launched its new Less Than One campaign. The campaign is a new public awareness initiative that seeks to educate the public on the need for a system of marine reserves off our nation’s coastlines.
The Less Than One campaign derives its name from the central idea behind the initiative; that less than 1% of our world’s oceans are protected, and that that amount is not nearly enough. As part of the Less Than One campaign, OWN worked with SeaWeb, a marine conservation organization, and the Los Angeles office of the WONGDOODY agency to develop a series of thought-provoking ads. Each ad uses a strong image of destruction to the terrestrial environment. “These print, billboard and broadcast ads cleverly use familiar, land-based images to illustrate the scope of destruction taking place below the ocean’s calm surface,” says Vikki Spruill, president of SeaWeb. “We expect the Less Than One campaign to raise more than a few eyebrows,” says Surfrider Foundation spokesperson Kevin Ranker. “And we are excited to be a part of it.” For more information on the Less Than One campaign, go to http://www.lessthanone.org. |
Less than 1% is protected. And that's not enough. Overfishing, pollution and increasedhuman use continue to devastateour ocean. Help protect more. LessThanOne.org |
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 Actor Jack Black stepped in as guest symphony conductor. |
Shifting Baselines Shifting Baselines They came, they played, they hurt everyone’s ears, but they made a point. On May 28, 2003 a host of actors and entertainers gathered to show support of our oceans and coastlines, by playing in what Shifting Baselines organizers are calling “The Ocean Symphony.” Celebrity participants included Tom Arnold, Madeline Stowe, Dave Foley and Henry Winkler. The only requirements of the event’s celebrity volunteers were that they genuinely care about the fate of our world’s oceans and coastlines, and that they have absolutely no skill in playing the instrument they were given. They showed the former by making time for the event. They showed the latter...painfully well. “The oceans of the world today are in as much discord as a bad symphony,” said event organizer and Shifting Baselines founder Randy Olson. “Whether it’s the death of coral reefs, the collapse of world fisheries, or the appearance of “Dead Zones,” the problems are many and as unpleasant as the “music” that arose from our bad symphony.” The event was filmed for a public service announcement (PSA) for Shifting Baselines that will appear in the fall. For more information on the Shifting Baselines campaign, go to http://www.shiftingbaselines.org. |
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Surfrider Foundation's MAKING WAVES, August 2003 SURFRIDER and the SURFRIDER LOGO are registered service marks of Surfrider Foundation Copyright © 2003 Surfrider Foundation All rights reserved |
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