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 Text of award-winning ad (which, in print form, is located in the white transparent box area at the bottom, along with the Surfrider logo): "It ain't pretty. Raw sewage. Oil spills. Medical waste. Our oceans have turned into a toxic wasteland and it's enough to make anyone, or anything, sick. Which is why we urge you to join the Surfrider Foundation, the organization whose main objective is to keep our beaches clean and safe for you and your family. Not to mention some pretty relieved shells. For more information, call 1-800-743-SURF, or hook up with us at www.surfrider.org today." |
DGWB Wins Award for Surfrider Ad MAKING WAVES, June/July 1998 The American Adversiting Federation and the American Advertising Awards Committee (AKA "The National ADDY's") awarded DGWB (our pro-bono ad firm and creator of our spectacular ad campaign) a "Citation of Excellence" for this ad. This ad was chosen out of more than 30,000 entries! Congratulations and special thanks to DGWB, photographer Peter Samuels, and the folks at Primary Colors. Mega-thanks to Felipe. [See some more of the fabulous DGWB ads for Surfrider.] |
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