Bob Holding's roots in Coastal North Carolina instilled a passion for all things that coastal water provide. Surfing, fishing, and kayaking have been the focus of his entire personal and professional life. It was these passions that lead him to his career in the Outdoor Industry. Beginning his career in North Carolina as a small paddlesports retailer, Bob then went on to Patagonia in 1996, where he worked on the watersports team, eventually becoming the President of Lotus Designs. In 2001, Bob left Patagonia to become the Senior Vice President of Arcteryx Equipment, overseeing global sales and marketing. In 2007, Bob partnered with good friend to form Waypoint Outdoor, a sales and marketing firm in the Outdoor Industry. Bob lives on Bainbridge Island, Washington with his wife and three children.