Liisa Pierce Fiedelholtz
Liisa grew up going to the beaches of Eastern Long Island: East Hampton, Amagansett and Montauk. This is her favorite place in the world. It was a desire to protect these beaches as well as teach her children to be responsible for them that led Liisa to the Surfrider Foundation. Now, whether it is about caring for the environment or surfing; it is her children who are the teachers. Liisa has worked in women's retail development and sourcing for 24 years. She proudly works for Ann Inc. where they get to help women to be their best every day. As the SVP of Corporate Sourcing and Technical Design she works closely on compliance and sustainability, so that they can develop products that are made responsibly and respectfully. She lives in Brooklyn with her husband Peter, their three children Maija, Kai and Anika (and Halston the dog and Cakers the cat) very close to the Rockaway and Coney Island, New York City's own very special beaches.