Surf Industry Coastal Defender


The Surf Industry Coastal Defender program is a collection of thought leaders who have aligned to fortify the Surfrider Foundation's mission to protect and enjoy our ocean, waves and beaches. We share a love of sea and surf and have a stake in preserving them. 


This program gives surf industry companies the opportunity to give back to the place where they work and play. If beaches are closed, the water is polluted or surf breaks are lost due to coastal development, the surf industry as a whole is impacted - not just in the revenue bottom line but also in the loss of the special places that make the sport so unique.

Billabong has been a proud partner of the Surfrider Foundation for over a decade. We have worked with them to move our mission of protection and enjoyment of oceans, waves and beaches forward. A reflection of our partnership was the Recycler boardshort collaboration series, 87% of the boardshort was made from recycled polyester and every Billabong product shipped with a hangtag describing Surfrider's mission statement. Millions of people have seen our mission as a result and we look forward to bringing the partnership heritage into new heights through the Surf Industry Coastal Defenders Program. Learn more about Billabong.


Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. The brand is recognized as a youth, lifestyle brand and began distributing to local surf shops before expanding to global distribution in fifty countries. Dragon has a world class team of athletes which help inspire the technology for a range of products including sunglasses, snow goggles, motorsport goggles and more. The Surfrider Foundation is honored to initiate a dynamic partnership with Dragon Alliance through the Surf Industry Coastal Defender program. Dragon’s participation opens the door for great things to come in the name of coastal protection and enjoyment! Learn more about Dragon Alliance.


Founded in 2000, ELECTRIC is a participant owned, global, premium eyewear brand rooted in Southern California’s rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture. ELECTRIC designs an extensive line of sunglasses made of the highest quality, designed and tested in California’s rich natural resourced landscapes. In addition, they offer snow goggles, apparel and accessories throughout the globe. All Electric sunglasses sold featuring the OHM Grey Blue Chrome and OHM+ Polarized Blue lenses will share a portion of the proceeds with the Surfrider Foundation! Learn more about ELECTRIC.


Firewire demonstrates their belief that in addition to products and efforts to reduce the business' environmental footprint, they also have a responsibility to proactively make the surfing world a better place. Surfrider CEO Dr. Chad Nelsen says, "Rarely do performance, conservation and sustainability come together. Firewire has done this in their products, which share the core elements of our mission of “protection and enjoyment”. In 2015, Firewire introduced the ADDvance Surfrider collab model with distinctive Surfrider branding. Firewire was a natural fit for the SICD program and we look forward to another year of positive impact. Learn more about Firewire Surfboards.


Founded in Hermosa Beach, California in 2004, HippyTree is a nature inspired surf and outdoor apparel company dedicated to designing products and graphics that embody the “surf & stone” lifestyle. HippyTree’s rugged apparel designs and hand drawn graphics featuring waves, mountains and wildlife reflect the company’s passion for surfing and the outdoors. Marked by the “green tree” logo, HippyTree is committed to softening its environmental impact by using eco-friendly materials and manufacturing and Surfrider welcomes this concious brand to our Surf Industry Coastal Defenders program. Learn more about Hippy Tree.


The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979 and the brand evolved into apparel and beyond in the late nineties. The essence of Hurley is based on love of the ocean and its constant state of change. With deep roots in beach culture, Hurley is all about inclusion and positivity. Today, the Hurley Surf Club programming helps youth around the world improve technique with personal coaching, how-to videos and tips from top athletes. We are excited to align with Hurley to raise awareness and our shared responsibility to be ocean stewards. Learn more about Hurley.


Reef's 30-year heritage was born from a love of surf and beach culture and a vision to create a high-quality active lifestyle sandal. Reef is a thriving, global surf lifestyle brand that lives by the 'Just Passing Through' mentality of surf adventure. They draw on the spirit of the global traveler and combine it with function and fashion for life on the road. Reef has a deep appreciation for the natural world and their participation as a Surf Industry Coastal Defender and their Reef Redepemtion program reinforces their commitment to preserving it. Learn more about Reef.


Roark is a return to bold adventurism through the eyes of an idealized character. The brand follows Roark and his seasonal travels, weaving his story into a timeless line of t-shirts, well-worn apparel and trinkets. Each collection is inspired by the destinations images, thoughts, people, trinkets and local textiles that are collected along the course of Roark’s seasonal trip. They are the artifacts of adventure. Their spirit of adventure is contagious and there is a unique style that breathes a need for travel and adventure through their designs. Roark has achieved success in pushing the envelope of style and function. Learn more about Roark.


Since it’s founding in Southern California in 1997, Sanuk continues to provide creatively inspired yet distinctively designed flip flops and shoes for the global outdoor community. Taking its name from the Thai word for fun, Sanuk strives to make innovative products for the global outdoor community products that are as much about funk as they are about function. We are thrilled to have Sanuk rise to the occasion with their energetic and optimistic attitude to join Surfrider in protecting their backyard in Goleta, CA through engagement with our UCSB Youth Club. Learn more about Sanuk.


TEN is the world's premier transmedia network of enthusiast brands, including Surfer, SUP and TransWorld Business. With more than 50 publications and the worlds largest action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. Their approach to content development and media solutions allows partners to activate passionate groups of influencers effectively and efficiently. With a goal to be the #1 network essential to the enthusiast lifestyle and passion to deliver authentic and transformative content, we are proud to align with TEN through the Surf Industry Coastal Defenders program to further promote Surfrider's vision to protect 100% of the coast. Learn more about TEN.


Since 1966, Vans has always been about the people and they keep this spirit alive by supporting and enhancing the communities in which they work and play. Vans has maintained their commitment to giving something back to the culture, industry and environment of surfing and continues to promote the action sports lifestyle, youth culture and creative self-expression through the support of athletes and progressive events  such as the Vans Triple Crown of Surfing® , the Vans U.S. Open of Surfing and the Vans Warped Tour®. Learn more about Vans.


Vissla is a young and bold surf line that came on the scene in 2013. They represent creative freedom, a forward-thinking philosophy and a generation of creators and innovators. Embracing a do-it-yourself attitude within surf culture, performance and craftsmanship, Vissla propels a surf-everything and ride-anything mentality. CEO Paul Naude says, “Surfing has never been more exciting. We have entered a new era and it’s driven by amazing innovation and creativity on the hardgoods side, particularly board builders. It has opened the minds of surfers around the world.” The Surfrider Foundation hopes to employ this infused mantra to create and innovate positive change through our mission now that Vissla is a proud SICD member! Learn more about Vissla. 


Volcom's relationship with the Surfrider Foundation goes back to 2010 when Surfrider's former CEO, challenged all of the surf industry in attendance at a conference who were not supporting the Surfrider Foundation to think differently. He recognized that many of the brands in the audience felt that Surfrider was so big and doing so much work that additional support was not needed. The message hit home and Volcom realized they should be a supporter. That very year, Volcom formalized an annual partnership and hands-on role with local chapter beach cleanups. In fall 2015, Volcom signed on as the very first member of SICD and has proudly demonstrated their support and increased commitment to Surfrider’s campaigns! Learn more about Volcom.