Each year during the month of April, Aveda salon and spa professionals, employees and guests come together to raise funds for grassroots organizations that address critical environmental issues around the world. Since 2006 Earth Month has focused on the issue of Clean Water and supporting efforts to raise awareness around the issue, engage with and educate supporters, and contribute funds to dedicated non‐profit conservation organizations.
What began in 1990 as a corporation-wide day of awareness has grown into a month‐long international effort that includes the entire Aveda network, and has raised more than $22 million ($16 million for Clean Water). Aveda salons, Institutes, Experience Centers (retail locations) and offices worldwide are able to tailor their Earth Month programs according to their individual strengths and creativity.
Some partner with local environmental groups to hold silent auctions, online auctions and fashion shows. Others hold “Appointments for the Earth,” in which proceeds from salon/spa services go to their particular Earth Month partner organization.
For the last five years Aveda has selected Surfrider Foundation as their Earth Month partner for the U.S. Southwest region. Through their grassroots efforts they have raised in excess of $546,000 for our Blue Water Task Force, Ocean Friendly Gardens and Rise Above Plastics campaigns.
For additional information, please visit www.aveda.com