Rise Above Plastics

Kyle Lishok

Marketing Manager

I grew up in North Orange County, a suburban kid, who rode asphalt instead of water. I would say I’m a skater at heart, even though I grew up only 30 minutes from the beach. Riding concrete or water, I've always had a respect and appreciation for the environment. From camping trips in Mammoth to fishing trips in Mexico, I got to experience some wonderful places as a child. Preserving beautiful and meaningful places for people to recreate is something I hold close to my heart. Unfortunately sometimes we don't realize what we've got until it's gone.

 

I moved to Los Angeles for school and spent a few years wandering the hills of Westwood (Go Bruins!). Now here I am, back in Orange County. In my free time I skate, attend shows, root for the World Champion Lakers, and shoot photos. I shoot a lot of nature and architecture. I was formerly a concert photographer and have taken photos of some notable acts Thom Yorke to the Alabama Shakes and everyone in between. I also take photos on my iPhone from time to time: http://lish.vsco.co/

 

As Surfrider's Marketing Manager, I assist with all of our cause-related partnerships. Among other things, I help coordinate events such as International Surfing Day and the Barefoot Wine Beach Rescue Project. I also manage the branding — everything from logo usage and design, to the look and feel of our website and newsletters. Each day, I have the privilege of interacting with Surfrider members who volunteer countless hours of their free time to protect our oceans, waves, and beaches. I have met some of the most passionate people in my life while working for Surfrider — people whom truly live by the motto "protect where you play."