August 30 2012
Beginning September 15 and running through November 15, the Aquarium of the Pacific will be the first to host the Surfrider Foundation’s inaugural Ocean Armor art exhibit to educate visitors and raise awareness about coastal issues affecting the world’s coastlines. Also debuting on September 15 at the Aquarium of the Pacific is Ocean in Motion, a multimedia experience where visitors can learn ways to help conserve the ocean and its resources.
While marine animals have many natural defenses, they are powerless against man-made threats of pollution, ocean warming and over-industrialization. The Surfrider Foundation, in conjunction with Saatchi & Saatchi LA, worked with production designer Bruce McCloskey, special effects artist, puppeteer, model maker and production designer Greg Aronowitz, and production designer Paul Rice to create a collection of life-sized ocean armor sculptures meant to inspire viewers to preserve the ocean and the creatures that call it home. The message is simple: They can’t protect themselves.
“The elegance of these sculptures is matched only by the poignancy of their message,” said Surfrider Foundation Marketing Director, Matt McClain. “We all must do whatever we can to safeguard the animals with whose environs we share.”
The armor of these ocean animals – Ocellaris Clownfish, Common Bottlenose Dolphin, Alaskan Sea Otter and the Red-Crowned Crane – contain design influences from around the world – from medieval European armor to 12th-century Japanese samurai gear and represents the global and timeless relationship with the ocean and its inhabitants.
“To truly appreciate the artistry, detail and sheer presence of the armor, you need to see them in person,” said Saatchi & Saatchi LA Creative Director, Raymond Hwang. “We are thrilled about this opportunity to share the collection and its message with the public. Hopefully, this will be the first of many exhibit showings.”
Ocean in Motion is an ongoing program that will be projected on the National Ocean and Atmospheric Administration’s Science on a Sphere® display, located in the Aquarium’s Ocean Science Center. This show connects ocean health to human health from a global perspective, using a dynamic combination of music, video, narration, and data.
The ocean is always in motion and supports life all over the planet, from the microscopic animals in the ocean to the billions of people around the world who rely on seafood as a major source of protein day in and day out. Ocean in Motion visually communicates the links between algal blooms, fish migrations and human activity to tell a compelling story about our dependence on the ocean.
About Saatchi & Saatchi LA
Saatchi & Saatchi LA is a full-service agency with both traditional and digital capabilities, including media, creative, strategic planning, 3-D asset creation, design and event marketing. Known for its outstanding social media work, the agency has been recognized as a Facebook Innovator and honored as the 2010 Social Media Agency of the Year by The Bees Awards. Saatchi LA is agency of record for Toyota Motor Sales, U.S.A., Inc., and also serves Toyota Dealer Associations and Toyota Financial Services. The L.A. office is the third largest in the global network of ideas company Saatchi & Saatchi, part of Publicis Groupe. For more information, visit www.saatchila.com.
About Aquarium of the Pacific
The Aquarium of the Pacific, a nonprofit institution, is dedicated to an aquarium dedicated to conserving and building natural capital (nature and nature's services) by building social capital (the interactions between and among peoples). Beyond its animal exhibits, the Aquarium offers educational programs for people of all ages from hands-on activities to lectures by leading scientists. It is a community gathering place where diverse cultures and the arts are celebrated and a place where important topics facing our planet and our ocean are explored by scientists, policy-makers, and stakeholders in the search for sustainable solutions. The Aquarium of the Pacific is located at 100 Aquarium Way in Long Beach, CA. For more information call (562) 590-3100 or visit www.aquariumofpacific.org.