April 22 2013
SPY is happily introducing the “greenest” sunglass frame ever made—the SPY + Surfrider Helm—as a part of its new eco-friendly Recompose Collection.
With a shared passion for surfing and the common goal of environmental awareness, the SPY + Surfrider partnership aims to highlight Surfrider Foundation’s Rise Above Plastics campaign while advancing the development of environmentally conscious eyewear built from sustainable sources.
“SPY’s longstanding relationship with the Surfrider Foundation made them an easy choice to collaborate with on our launch of the most environmentally responsible sunglass frame ever made,” says Michael Marckx, SPY President/CEO and Surfrider board member. “As an active member of the Surfrider Foundation for the last 20 years, I’ve seen the tremendous good the Foundation has achieved with over 225 successful campaigns, including the ongoing Save Trestles initiative. Now, the Rise Above Plastics campaign is more crucial than ever and we have to do our part as lovers of the oceans, beaches and waves.”
With both frame and hinges made from 100% biodegradable Plantate™, an all-natural plant polysaccharide material, the SPY + Surfrider Helm is a breakthrough in environmentally mindful eyewear. Even the recycled packaging, organic cotton protective baggie, soy inks and cleaning cloth are all part of the ethos built into SPY’s new eco-friendly Recompose Collection—which is launching with this first partnership between SPY and Surfrider on Earth Day, April 22, 2013.
Purchasers of this biodegradable sunglass frame from SPY will be happily supporting the goals of the Surfrider Foundation, as $5 from each pair sold will go to aid their mission of protecting oceans, waves, and beaches. MSRP for the SPY + Surfrider Helm is $110 and can be found at a local retailer near you.
For more information on the SPY + Surfrider Foundation Helm and environmentally conscious Recompose Collection, go to www.spyoptic.com/collection/recompose.html. To learn more about the Surfrider Foundation and their Rise Above Plastics campaign, go to www.surfrider.org/rap. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.
CONTACT: Maddy Isbell / SPY / 760.444.9797 / firstname.lastname@example.org
CONTACT: Alexis Henry / Surfrider Foundation / 949.732.6413 / email@example.com