It’s Official!

MARTYN LENOBLE & CHRISTINA APPLEGATE HOST THE 5TH ANNUAL CELEBRITY EXPRESSION SESSION

August 16 2010

Event Takes Place September 11th At Surfrider Beach In Malibu

On Saturday, September 11, 2010 Martyn Lenoble and Christina Applegate will host the Surfrider Foundation’s fifth annual Celebrity Expression Session at First Point, Surfrider Beach in Malibu. The 45-minute free surf gives celebrity surfers from music, film and television the opportunity to have some fun demonstrating their skills on Malibu’s famous point, while also raising money and awareness for the Surfrider Foundation.

“The Surfrider Foundation is a fantastic organization doing great things for our beaches and coastlines,” says Martyn Lenoble. “We are extremely excited and honored they approached us to host and surf in the Celebrity Expression Session.”

This is the third year that the Malibu Surfing Association’s MSA Classic will host the Surfrider Foundation’s Celebrity Expression Session, which has attracted celebrity supporters such as Brandon Boyd, Jason Mraz, Minnie Driver and Eric Balfour, and raised more than $10,000 in support of the group’s work to protect oceans, waves and beaches.

“It’s great to see these celebrities, all of whom are tremendously passionate about our beaches and coastlines, coming out to support the organization,” says Matt McClain, Surfrider Foundation’s Director of Marketing & Communications. “Of course being able to paddle out and have First Point all to themselves for an hour has got to be a pretty big incentive.”

In addition to simply showcasing their surfing abilities, the celebrity contestants will be helping to raise money for the Surfrider Foundation. For every wave caught and ridden, event sponsors Cali Bamboo and Barefoot Wine will donate $100 per wave back to the Foundation.

First held in 1962, the MSA Classic is the premier contest in the Coalition of Surfing Clubs annual series and has more than 275 athletes representing elite surfing clubs from across the globe.

Admission to the Surfrider Foundation Celebrity Expression Session and MSA Classic is free.

About Barefoot Wine
Barefoot’s award-winning California wines are attractively priced and can be found in bottles bearing the fun, iconic footprint label. Barefoot’s still wine portfolio ($7 for 750-ml bottles, $12 for 1.5-liter bottles) includes twelve unique offerings: Pinot Grigio, Chardonnay, Sauvignon Blanc, White Zinfandel, Moscato, Riesling, Pinot Noir, Merlot, Cabernet Sauvignon, Shiraz, Zinfandel and a NEW Sweet Red blend. Barefoot also offers five delicious sparkling wines: Barefoot Bubbly Brut Cuvée, Extra Dry, Pinot Grigio, Moscato Spumante and Rose Cuvée. Barefoot Bubbly is the most awarded Sparkling Wine under $20 in the US and retails for $10. For more information about Barefoot Wine, visit www.barefootwine.com.

About Cali Bamboo, LLC.
San Diego-based Cali Bamboo manufactures sustainable, green building products for residential and commercial projects made primarily from bamboo; one of the world’s most durable, sustainable and renewable materials. Founded in 2004 by Jeff Goldberg and Tanner Haigwood, the company is fast becoming one of the shining examples of how individuals, businesses and communities can implement stylish architectural and interior designs without impacting the environment. Cali Bamboo’s wide range of bamboo offerings includes fencing, flooring, decking, plywood and more. For more information, visit CaliBamboo.com.

About Malibu Surfing Association

Formed in 1961, the Malibu Surfing Association (MSA) is one of California’s first surfing clubs. MSA is an all-volunteer, non-profit organization dedicated to the fellowship of surfing and to the stewardship of its local break, world-famous Surfrider Beach. The MSA Competition Team is the 2006 champion of the Coalition of Surfing Clubs’ CSC Series. Visit us at www.msasurfing.org.