This Holiday Season…

ROCK FOR CLEAN WATER

March 29 2010

Surfrider Foundation and Emergen-C Partner For Blue Note Karaoke


To get vocal chords warmed up for the second annual Blue Note Karaoke event May 6th at The OC Tavern in San Clemente, the Surfrider Foundation and Emergen-C® kick off a two-week MySpace karaoke contest from today until April 12th where one lucky winner will receive an all-expense paid trip to Southern California to join surfers, activists and karaoke aficionados in “rocking out for a cause.”

Water quality is one of the nation’s most compelling environmental issues. Consider this: every eight months, 11 million gallons of oil (the equivalent of one Exxon Valdez spill) runs into the oceans from our streets and highways. Blue Note Karaoke, founded by the Surfrider Foundation and Emergen-C aims to raise awareness about this and other water quality issues, and what individuals can do in their daily lives to make a difference.

“Clean and healthy coastal water quality is about the individual,” says Matt McClain, Surfrider Foundation’s Director of Marketing and Communications. “The choices we make from picking up after our pets to taking shorter showers, make a huge impact on coastal water quality, and the BLUE Note Karaoke event is a great way for us to highlight, educate and inspire everyone to make these positive changes in their daily lives to keep our oceans, waves and beaches safe and healthy.”

To give karaoke aficionados a chance to tap into their inner rock star, heavy metal karaoke band KNAC/DC will take to the stage to perform the most popular metal hits from greats like Motley Crue, Metallica, Slayer and Van Halen along with audience members.

BLUE Note Karaoke also marks the second anniversary of the Surfrider Foundation’s partnership with Emergen-C BLUE™. For every box of the berry blue flavored vitamin drink mix sold, 20¢ is donated to Surfrider Foundation. Since its launch, over $50,000 has been donated. “We hope more and more people will take small actions to help turn the tide against threats to our oceans,” says Meghann Seidner, Emergen-C’s Brand Manager. “Drinking Emergen-C BLUE is a simple way to do the right thing for your body and our bodies of water.”

Tickets for Blue Note Karaoke go on-sale April 12th, and are $10. Doors open at 8:00 pm. For additional information, visit
http://www.emergencblue.com/index.php/blueevents/bluenote.

To enter the MySpace Karaoke contest, visit http://ksolo.myspace.com/contest/BlueNoteKaraoke.

About Alacer Corp., Makers of Emergen-C
For more than 35 years, Alacer Corp., based in Foothill Ranch, California, has been an industry leader and innovator in developing, manufacturing, and marketing dietary supplements and nutritionally enhanced products that support an energetic, healthy lifestyle. It produces 400 million packets of Emergen-C annually, which is sold in health food stores, supermarkets, drug stores, mass merchandisers, and club stores nationwide. For more information about Alacer, please visit www.emergenc.com.