In 2005, the Surfrider Foundation set an ambitious goal to attain 150 coastal victories by the end of 2010. On December 1st, the organization successfully achieved this milestone when the Obama administration announced that it would ban new offshore drilling in the continental United States for the next seven years; capping a two-year effort by the Foundation to restore coastal protection lost in 2008.
The Surfrider Foundation originally set the 150-victory goal as a way to measure success on the ground. Surfrider Foundation defines a coastal victory as an official decision made in favor of the coastal and ocean environment that results in a positive conservation outcome, improves coastal access, or both.
“Achieving such a monumental goal is a true testament to our organization and the volunteers who have given up countless hours of their time to help protect our beaches and coastlines for the benefit of everyone, everywhere,” says Surfrider Foundation’s CEO Jim Moriarty.
Included in the list of 150 victories are milestone wins such as the establishment of the marine reserve at Tres Palmas, Puerto Rico; overturning a longtime surfing ban in Chicago; securing regulations and commitments from local municipalities to enhance water quality at Oregon’s Nye Beach; the establishment of a fee on single use plastic bags in Washington D.C.; and the renowned victory at Trestles, where the Surfrider Foundation and others worked to stop an environmentally damaging toll road project.
“Now more than ever, people want to know that their contributions, whether of money or time, are being well invested and that they are seeing a return,” says Moriarty. “This achievement is a powerful affirmation that the Surfrider Foundation is successfully meeting our mission of securing positive outcomes for our oceans, waves and beaches.”
As part of their 2011-13 Strategic Plan the Surfrider Foundation is now challenging itself to grow their number of victories by 10% annually. For more information, visit http://bit.ly/sfplan.