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SURFRIDER FOUNDATION, TRANSWORLD SURF AND SME HOST INTERNATIONAL SURFING DAY WEB-A-THON

May 21 2012

Live Broadcast To Feature Surfers, Celebrities and More

The Surfrider Foundation, TransWorld SURF and SME announced today that they are hosting a Web-a-thon on International Surfing Day.

Influenced by the Muscular Dystrophy telethons popularized in the 60’s, 70’s and 80’s, the ISD Web-a-thon will feature a variety of guests, including pro surfers, celebrities and environmental heroes, as well as musical performances, a bikini fashion show, and dispatches from various activations around the world. Instead of being broadcast on television, the program will be streamed live on the internet and will be hosted by TransWorld SURF Editor-in-Chief Chris Cote.  Joining Chris will be supermodel and swimwear mogul Susan Holmes-McKagan.

In addition to interviewing guests and covering the day’s festivities, Chris and Susan will be helping the Surfrider Foundation raise funds and supporters through their annual International Surfing Day Membership Drive.  A cadre of models, pro surfers and celebrities will be onsite answering phones throughout the day, signing up supporters to help the Surfrider Foundation reach their goal of 2,000 new members.

“Over the last eight years International Surfing Day has grown from a small handful of events here in the United States to more than 120 events in nearly two dozen countries worldwide,” says Matt McClain, Surfrider Foundation’s Director of Marketing and Communication.  “This year we really wanted to step things up for those people who might not be able paddle out or to attend an event.  Now everyone everywhere can participate.” 

“TransWorld SURF is proud to partner with Surfrider Foundation on such a great day,” says Scott Desiderio, TransWorld SURF’s Events Marketing Director.  “For the first time ever we get to bring ISD to life on the world wide web for everyone to participate. Go Surf then tune in and watch the fun.”

"We are thrilled to contribute to this important celebration in the surf community," says Matt Patterson, VP of Marketing for SME Media. "This is the perfect event to showcase SME's webcast capabilities and we always love an opportunity to utilize our close relationship to Ubiquity Studios where the broadcast will take place."

The International Surfing Day web-a-thon begins at 9:00 AM PST on June 20th and will run until 4:00 PM PST.  Viewers are encouraged to “tune in” to the following sites to watch the International Surfing Day Web-a-thon: www.intlsurfingday.com, www.surfrider.org, www.surf.transworld.net and www.smelive.com.

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About International Surfing Day
International Surfing Day is a worldwide celebration of the sport of surfing and an opportunity to give back to our coastal environments through various events organized by the Surfrider Foundation.  Founded in 2005 by Surfrider Foundation and Surfing Magazine, International Surfing Day has gone from just a handful of local observances in the United States to more than 200 events in 30 countries worldwide.  For more information on International Surfing Day, visit www.intlsurfingday.com.

About Transworld SURF
Since its inception in 1999, TransWorld SURF has become the embodiment of youth, progression, and innovation. Through its print, digital, video, and event properties, TransWorld SURF is the fastest growing surf media company in the industry. Found online at transworldsurf.com. TransWorld SURF is based in Carlsbad, California, and published by TransWorld Media, the world’s leading action sports media company. TransWorld is a division of Bonnier Corporation.

Bonnier Corp. (bonniercorp.com) is one of the largest consumer-publishing groups in America and is the leading media company serving passionate, highly engaged audiences, through 50 special-interest magazines and related multimedia projects and events. Bonnier Corp. is the US division of the Bonnier Group (bonnier.com), a 200-year-old family-owned media group based in Sweden with business operations in 25 countries.

About SME
SME is the premiere vertical action sports multimedia site. SME creates, develops, and distributes original content, and both online and offline contests. SME spotlights young, up and coming athletes and artists as SME is the authentic expression of action sports, film, fashion, art and music.