We live in an era where time has been condensed, geographies are traversed seamlessly… in many ways the world has been flattened. The next time you find yourself talking to an insurance adjuster or another customer service agent ask them where they are; chances are they will be in India. Technological breakthroughs have enabled us to talk to friends on the other side of the world for free and search a decent portion of the world’s information via your phone.
So what? What does any of this have to do with protecting oceans waves and beaches?
In my opinion if organizations, of any kind, do not leverage every possible tool for their respective gain… they are doomed. They may or may not die a physical death but they will become increasingly less relevant on the larger global stage.
We know what is at stake:
“75% Americans will live within 80 miles of a coast by 2025” Source: Pew Ocean Commissions Report
"By 2030 one half of the buildings in the US will have been built after 2000" Source: Brookings Institute
There two statistics tell a story of rapid change in coastal regions, lots of change is happening and anyone that lives near a coast feels this day in and day out.
So what are we going to do about it?
We are going maximize every possible tool, leverage every possible partner, invest every cent available, educate every person possible… on issues related to protecting local coastal neighborhoods.

Photo: Bob Johnson
Surfrider Foundation is driving the use of tools with the goal of ratcheting up our effectiveness
Skype / VoIP: Our staff, most of our Board of Directors, our International affiliates and some of our local volunteers communicate more freely and frequently due to leveraging this free communications tool. We coordinate programs, communication initiatives and campaigns the same way any forward-thinking organization does. For example, I talk with our Brazilian affiliate to coordiate campaigns and programs... with no cost for the call.
63 chapter network / 50,000 members. This is not “just another tool”. The heart of Surfrider Foundation is local representation. In 63 areas in the United States we have a chapter. That chapter is primarily focused on making a difference in their local coastal region. This network is the backbone of coastal activism and “houses” the 50,000 national members and thousands of volunteer activists. It’s perhaps the most important tool Surfrider Foundation has and ever will have.
Global search / extensive content databases. We know the challenge of protecting coasts is a global issue. We know this because we get emails from people in Chile asking for help in fighting gross ocean polluters. In fact we get requests from all over the world and we don't have ample staff to answer them all. I'd argue we shouldn't have ample staff to answer them all; we should invest in transferring our knowledge onto the web so others can benefit from it regardless of if they ever meet us or call us on the phone. Write a case study and post it so hundreds or thousands can utilize it... rather than just those few that manage to get the right person on the phone. Our State of the Beach report is over 500 pages of localized information, it needs to be accessible down to your local zip code. All information must be free and accessible, especially information that serves the purpose of protecting oceans, waves and beaches.
Take Action Network. Our new site has, on the front page, a link to take action. This section enables people to take action in a few minutes. This connects their interests, willingness to engage and a swift tool to reach the proper local political constituencies. Want to send an email to the President of the United States, you State's Senator or a local representative... go to our web site and start writing after a few clicks.
ProTeam. This past year we announced a “Pro Team”. Some have asked why we did this and the answer is because we need every tool possible to get our message across. Kids listen to Tony Hawk because they play his game on Xbox… so we have Tony Hawk in a video telling kids that what they throw into the storm drain ends up in the surf break. The Pro Team is another communication vehicle, another tool... and also happens to be the ultimate "dream team" of professional surfers.
Website. We totally overhauled our website to enable people to find out what we do, how to plug into local campaigns, how to take action, where local chapters are and how to donate to our mission. The website represents somewhat of physical representation of what we’re doing.
BBS. They say “all politics is local”… I’d extend this phrase to say that “most environmental impacts are made by locals”. Our BBS (web-based Bulletin Board Service) enables local activists to share and get information in a free-flowing environment.
National Water Quality network. Years ago we started ocean water testing program called “Blue Water Task Force”, today it’s a national network of testing. We’re looking at this program again to ratchet up it’s relevance, data-quality and timeliness and availability.
We invest in tools that are aimed at protecting our oceans, waves and beaches.
Jim Moriarty
Executive Director