A Coastal Victory is defined as a decision made in favor of the coastal and ocean environment that results in a positive conservation outcome, improves coastal access, or both. For example: A chapter campaign that results in the denial of a permit for a beach-destroying seawall is a victory under our definition. A chapter turns out 200 people and provides testimony at a preliminary hearing for the seawall. While the large turnout is a victory of grassroots organizing efforts and will be celebrated in other ways, a final decision was not rendered, so it is not counted for this particular metric. This definition in essence is not new, because for over 10 years we have operated by the Principles of Direct Action Organizing. Direct action organizing is about winning issues (solutions to the problems). Applying this definition as our metric provides the most cohesive and clear organizational approach. This definition is further defined throughout the Chapter Resource Book, but fundamentality it speaks to the first principle of our direct action organizing philosophy; “Win Real, Immediate, Concrete Improvements in People’s Lives.” We intend to make this number very visible in our publications and media over the next five years, with it highlighted on the website and in Making Waves. But to make it of value it is critical that all chapters participate and provide us with information about ongoing campaigns and when victories occur. We will maintain a running list to highlight the accomplishments of our chapters and to measure our success as an organization.