This Summer, we're celebrating our mission to "protect and enjoy" with a new collection of gear, designed in collaboration with our friends at Almond Surfboards.
Founded in 2008, Almond is a family-owned custom surfboard business based in Costa Mesa, California. Their deep appreciation for timeless surfboards and aesthetics goes against the grain of trend-focused goods and apparel to promote sustainability through durability and longevity of style. This year, Almond has joined Surfrider's pursuit of our mission as a Surf Industry Coastal Defender, to help protect their local surf spots and support Surfrider's work on a national scale.
Almond is known for their range of surfboards, built to help us catch waves early, and catch waves often— and of course to make great memories for many years to come. Among their newest designs are the R-Series Joy and Secret Menu boards, both of which are now available featuring Surfrider's iconic United States and Oceans of America flag, designed and produced here in the U.S.A. with 100% recyclable foam to help maximize the enjoyment aspect of Surfrider's mission. (Check them out here!)
As a part of this collaboration, Almond has focused in on a message that speaks directly to the heart of Surfrider's mission: Protect What You Love. Designed to both encourage and facilitate more sustainable habits, a variety of items in this collection feature this potent reminder that the responsibility to protect our ocean and coasts is all of ours.
In line with this reminder of our responsibility to protect the places we play, Almond has additionally featured Surfrider's United States and Oceans of America flag to encourage us all to consider the health of the ocean and to feel accountable for its protection in the same way that we do our land.