Plastic Pollution, Bag Bans
October 22 2012

Campaign Planning Video

by Bill Hickman

Plan before you ban.  When considering plastic bag legislation - or any other campaign with a beginning, middle, and end - we can't underscore enough the importance of campaign planning.  Surfrider's Northeast Regional Manager John Weber has seen the good, bad and ugly sides of campaigns over his tenure as an activist and agent for change.  Here, John does a great job of explaining the basics of a campaign and important steps to remember on your road to victory.

Campaigns and the Strategy Chart from John Weber on Vimeo.

For more specifics on campaign planning for a plastic litter source reduction, such as a plastic bag ban, check out our Rise Above Plastics Activist Toolkit.