The Surfrider Foundation has been fighting cigarette but litter since the 1990's when the San Diego County Chapter mobilized activists with their 'Hold On To Your Butt' campaign to end cigarette butt litter. Since then there has been great progress in some areas but cigarette butts continue to be a top litter item. We're happy to see other groups join the fight and Legacy recently launched RethinkButts.org as part of their efforts.
My favorite part of the project is their video PSA…
The dangers from smoking don’t stop once a cigarette is stubbed out. Cigarette butts leach toxic chemicals and carcinogens that pollute the environment. They’re poisonous to wildlife and can contaminate water sources. And they’re the number one littered item on US roadways and the number one item found on beaches and in waterways worldwide. Click Here to read more and get involved with your local Surfrider Chapter!
