For the second year in a row, footwear brand Sanuk has joined forces with the Surfrider Foundation to release a limited-edition, ocean-inspired, all-gender footwear collection. In addition to debuting the co-created footwear designs this week, Sanuk has donated $50,000 to Surfrider in 2022, to help advance our mission to protect clean water and healthy beaches, for all people.
Sanuk is an unconventional footwear brand on a mission to be the outfitter for the journey to your happy place. The brand was founded in 1997 with one simple goal: to make people smile….and pass it on. Sanuk has contributed to the Surfrider Foundation as an official partner since 2017, and in years prior as a Surf Industry Coastal Defender, with the shared goal of protecting our happy places and encouraging others to do the same. This year's collaboration collection is a result of Sanuk's authentic commitment to supporting Surfrider's mission, and is available to shop now on Sanuk.com.
The latest Sanuk x Surfrider collaboration brings back the We Got Your Back ST, a variation of Sanuk’s iconic Sidewalk Surfer, and adds an all-new style to the Sanuk lineup, the Happy Placer ST sandal. Both all-gender styles feature soft, hemp blend lining with a classic wave design inspired by the Surfrider logo, along with custom debossed branding and grippy rubber outsoles with jute inlay. Eco-conscious collection details include Soft Top Foam midsoles with 20% BLOOM™ foam made from repurposed algae, as well as ethically sourced leather and suede footbeds from the Leather Working Group. These summer slip-ons offer next level comfort and classic surf style, along with a more sustainable option for environmental and ocean advocates.
“Expanding this collection and our partnership with Surfrider helps us to not only continue to spread awareness for their mission and support the amazing work they do, but it also encourages others to get involved to protect the places they care about most,” said Seth Pulford, Director of Marketing at Sanuk. “We saw such a great response to last year’s collection with Surfrider, and we knew we had to bring it back this year in an even bigger way to continue sharing their important message.” The second collection reflects Sanuk’s evolving partnership with the Surfrider Foundation on both national and local levels to support clean water and healthy beaches, inspire environmental protection and provide educational content.
Over the years, the Sanuk team has joined their local Surfrider chapter and student club for beach cleanups and water testing activities, to help protect their backyard coastline in Goleta, CA. This year in celebration of Plastic Free July, the Sanuk and Deckers Brands teams recently joined the Surfrider UC Santa Barbara Student Club for a beach cleanup at Devereux Beach in Isla Vista, CA. Together, the crew removed a significant amount of trash (including a discarded mattress!) from their local beach.
“For years, Sanuk has been a dedicated partner to the Surfrider Foundation and their support has helped to advance Surfrider’s mission to protect our ocean, waves and beaches,” said the Surfrider CEO, Dr. Chad Nelsen. “We’re proud to announce our second collaboration collection as we continue to work together to preserve clean water and healthy beaches for all people.”
The Sanuk x Surfrider collection launches today exclusively on Sanuk.com and retails for $45-65. For more information about the Sanuk x Surfrider collection, visit www.sanuk.com/surfrider or follow along on Instagram @sanuk, #smilepassiton and @surfrider.
Thanks to our partners at Sanuk for their longstanding commitment to supporting Surfrider's mission, and to the Surfrider UC Santa Barbara Student Club for all of their great work protecting the beaches in Isla Vista!