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06 • 14 • 2022

Surf Industry Members Association Supports Surfrider Through #SurfCleanOceans Campaign

By Rachael Cushing

This weekend, from June 17th-19th, 2022, brand members of the Surf Industry Members Association will unite to raise awareness and important funds to support the Surfrider Foundation and other environmental organizations focused on protecting our ocean and coasts.

Each year, the Surf Industry Members Association (SIMA) hosts a campaign to raise funds for the SIMA Environmental Fund and its beneficiaries, including Surfrider, based on SIMA's recognition that clean beaches and a healthy ocean are important to not only the wellbeing of the surf industry, but to the physical and mental wellbeing of so many people who live near or recreate in the water.

Leading up to the weekend, at least 16 SIMA brands and retailers have committed to supporting the #SurfCleanOceans initiative to help raise awareness for the issues impacting our ocean and coasts, and to raise meaningful donations. All funds that each company raises and donates to the SIMA Environmental Fund will support SIMA's designated beneficiaries and the vital work that Surfrider and other organizations do to keep our ocean clean, beaches open and surf breaks protected.

Surfrider extends a sincere thanks to all of the following SIMA members who have pledged to donate a portion of proceeds from their sales over the weekend, including Surf Industry Coastal Defenders:

O'Neill

Rip Curl

Roark

Vissla

Sisstrevolution

And other SIMA members who have generously committed to supporting Surfrider and other environmental nonprofits through the #SurfCleanOceans campaign:

Aipa Surf

Amuse Society

Coastal Edge

Creatures of Leisure

Eidon Swimwear

Harbour Surfboards

OTIS Eyewear

Sito Shades

SKYE Swimwear

Spyder Surf Shop

Sun Diego Board Shops

Learn more about SIMA and the #SurfCleanOceans campaign at surfindustry.org.