06 • 23 • 2021

Surfrider and Sand Cloud Release Collection of Collaboration Towels

By Rachael Cushing

The Surfrider Foundation is proud to partner with Sand Cloud to bring you a new ocean-inspired towel collection just in time for Summer! As more people have taken up surfing and ocean recreation over the past year, Sand Cloud has committed to helping Surfrider raise awareness about plastic pollution and our shared responsibility to protect the places we play through our new limited edition collection and official partnership. Pulling inspiration from our ocean, waves and beaches, these 100% organic Turkish cotton towels offer a soft hand feel and sand-resistant design. In addition, a percentage of sales from every towel sold will directly fund Surfrider's work around the country to protect our ocean and coasts.

Since launching in 2014, Sand Cloud has built a vast community around their mindful beach accessory and lifestyle products and brand ethos, spreading awareness about plastic pollution and amplifying the missions of conservation nonprofits including Surfrider. For every Sand Cloud x Surfrider towel purchased, Sand Cloud will donate a portion of proceeds to our mission to protect clean water and healthy beaches.

Shop the collection of towels in the Surfrider Shop and on

In celebration of our partnership launch, Sand Cloud co-founder Bruno Aschidamini and Surfrider CEO, Dr. Chad Nelsen sat down to discuss some of the issues that Sand Cloud's support helps Surfrider address, and why funding conservation efforts has been a core pillar of the company since their inception. Learn more about Sand Cloud's ongoing give-back initiative here and check out the video below. 

Thanks to our partner Sand Cloud for helping to amplify and fund Surfrider's mission, and to all of the dedicated Surfrider volunteers across the country making great strides in their communities to protect what we all love.