I get that the ad is meant to be funny and I'm sure no plastics were harmed in the filing of that commercial but it's still a bad message to send that the beach is a place for rubbish. Our domestic disposiable society seems to be spreading to emerging markets so any conservation messages that can be weaved into to shows, movies, ads, etc. are sublime while ads like this are a step backwards. No need to boycott or anything but just remember to vote with your dollar. Choose the truly 'green' products and support businesses with good ethics.