I recently caught up with 5 Gyres Communications and Policy Director / Surfrider activist Stiv Wilson to get some of his insight on planning for a successful plastic reduction campaign. Stiv has a wealth of knowledge from sailing in three of the five gyres to being one of the many influential activists leading the Portland OR 'Ban The Bag' campaign. Watch and listen as Stiv covers some of the most important things to consider when pursuing a bag ban or other plastics reduction in your town, city, region or state. Also check out Stiv's great piece in GreenBiz, 'In Defense of Plastic Bag Bans.'