Since 1984, Reef has been encouraging people around the globe to embrace the fun, freedom and spirit of the beach while living life by one simple rule: Beach Freely. Whether you’re surfing, bar-b-queing, metal detecting, sand castle building, guitar playing, or just hanging at the beach...beach any way you want. Their products are designed to make you feel comfortable, relaxed and free in any environment, whether you’re at the beach or not. And when you love the beach as much as Reef does, you need to take care of it. So, Reef has pledged to help preserve and restore beaches and oceans around the world so that everyone has the opportunity to Beach Freely as the title sponsor of Surfrider's National Beach Cleanup program and co-founder of the Better Beach Alliance.