About Our Partnerships

About Our Partnerships

 

The Surfrider Foundation has a rich history of inspiring stewardship and recreation through our mission to protect and enjoy the world’s ocean, waves and beaches through a powerful activist network. Founded by a handful of visionary surfers in Malibu in 1984, our organization has grown into one of the largest and most effective conservation organizations in the world. We rely on financial contributions from individuals, foundations and companies to ensure our ability to achieve our mission and grow our impact.

The Surfrider Foundation has over twenty years of experience collaborating with companies through our corporate partnerships program. Our goal is to provide brands, corporations and small businesses with a philanthropic opportunity that will create meaningful and recognized impact around our mission and their stake in protecting the health of our coasts and ocean.

Official corporate partnerships are exclusive to brands who are vetted by Surfrider’s legal and environmental due diligence review with partnership terms captured in a donation agreement. 

Out of respect for our current partners and to maintain the integrity of our partnership alignment standards, use of the Surfrider name or marks to reference partnership, a portion of proceeds donation, collaborative product or any commercial program is prohibited without explicit approval.



How Become an Official Corporate Partner

As a first step for an official partnership, our legal team conducts due diligence review of the prospective partner to ensure our values are aligned and there are no infractions related to any Surfrider programs or campaigns. Once approved, each relationship and activation we manage in an official capacity requires a formal agreement and a guaranteed donation that meets Surfrider’s minimum standards. At this time, the minimum guaranteed donation level for official corporate partnership is $25,000. The investment funds our initiatives, programs and capacity to support our chapter network as well as our capacity to manage the partnership and carry out the required activities. In the donation agreement, we outline the goals, partnership deliverables, benchmarks for success and term based on the partnership model. The agreement serves as the roadmap to track our activities and progress throughout the term. Throughout, partnerships are a dynamic exchange and our team can inform best practices for communicating about support to wide ranging audiences. Ultimately, we strive to build long-term partnerships that support our ability to sustain and grow our impact while affiliating sustainably-minded companies with ocean conservation.

There are several models within Surfrider’s official corporate partnership program. Each model has a guideline for how it is designed, allows for custom activation with the corporate partner and follows a scale for the scope of activities based on the investment level from the partner. Under any partnership model, funds can be restricted to support a specific program, initiative or campaign within the Surfrider mission as designated by the donor.

In addition to our national corporate partnership program, there are opportunities to align with the Surfrider Foundation as a beneficiary of a campaign or special event. At the local level, there are opportunities for small, local businesses to engage your Surfrider chapters in their area. 

Complete information on Surfrider’s partnership models is found below.



Official Partnership Models

Programmatic Impact Sponsorship

The programmatic impact sponsorship model is intended for Surfrider partners who wish to direct their donation for sponsorship of a specific national Surfrider program, initiative or campaign. Surfrider’s partnership team will work with the partner to determine which program area within our mission is most relevant to the partner’s goals for aligning with our mission and the ocean and coastal conservation movement. Under this model there are measurable impact outcomes, options for hands-on volunteer activities and activations and collaborative promotions to raise awareness for the partner’s support of Surfrider’s impact. For example, we have sponsors of the Better Beach Alliance who fund our capacity to manage our national beach cleanup program and utilize the data from the quantity and types of trash and plastic found on our beaches in local, regional and national plastic pollution policy initiatives. 

Programmatic Impact Support Inquiry Form

Regional Support

The regional support model is designed for Surfrider partners who intend to protect specific stretches of coastline by city, state or region through Surfrider’s critical conservation and preservation efforts. With this support, Surfrider facilitates the on-going efforts of our local chapter network to defend against imminent threats and maintain proactive protection in their coastal communities. Under this model there are measurable impact outcomes, options for hands-on volunteer activities and activations and collaborative promotions to raise awareness for the partner’s support of Surfrider’s impact in the region. For example, Sanuk has sponsored “2 Miles of Smiles” in Isla Vista, California - the backyard to their headquarters. Their support has revived a local chapter’s water testing program, engaged staff in multiple beach cleanups and educational opportunities and allowed for creative impact storytelling on both of our websites, email newsletters and social media platforms.

Regional Inquiry Form

Collaborative Product | Licensing

In our 35+ years, Surfrider has engaged in countless collaborative product partnerships. Opportunities for collaborative product are reviewed on a case by case basis and are measured by sustainability, brand alignment and distribution. The use of the Surfrider Foundation trademarks for commercial purposes, including reproduction on merchandise, is expressly prohibited unless the producer completes a license agreement with the Surfrider Foundation. Use is governed by the terms of the agreement. Parties entering into a commercial or licensing agreement will be provided with specific brand guidelines of logo and graphic usage as it pertains to the trademarks.

Collaborative Product | Licensing Inquiry Form

Surf Industry Coastal Defenders (SICD)

Surfrider's history as an organization of and representing (and protecting the playgrounds for) surfers has led to long standing relationships in the surf industry. In 2015, our CEO worked with a small team to develop the SICD program to build strong, symbiotic relationships with global surf industry brands as a means of influencing positive sustainability measures in the industry, educating industry leaders about the critical threats facing our ocean and the work Surfrider is carrying out to defend it. The SICD program raises meaningful funds and over the past 4+ years our relationships have blossomed and resulted in collaborative campaigns that help amplify promotion for Surfrider's impact, increased programmatic funding and the ability to hire new staff in our environmental department and dynamic participation from industry leaders on federal issues - like stopping new offshore drilling. 

SICD Inquiry Form

3rd Party Events | Cause Marketing

Special events and short-term cause-related programs offer integrated-marketing with the benefit of aligning with Surfrider’s validated position, brand and access to a qualified, loyal audience. This model supports the event or company’s promotional initiatives while helping to raise public awareness and funding for the Surfrider Foundation’s mission. Under this model, Surfrider will work collaboratively with the event or campaign partner to establish sustainability goals or messaging with option for recognition on Surfrider’s channels depending on the scope of the partnership. For example, Surfrider has been the beneficiary of concerts, music festivals, sporting events, Black Friday and Giving Tuesday campaigns.

3rd Party Events | Cause Marketing Inquiry Form

Special Event Sponsorship

Every year, Surfrider hosts special events including our One Ocean bicoastal fundraiser in New York and California, annual Chapter Conferences and every five years, a National Chapter Summit. For each event, there are presenting and supporting sponsorship levels that include recognition and branding in communications before and after the event, recognition in the event press release and promotions, on-site branding and activation opportunities, tickets for the sponsor and their special guests and depending on sponsorship level, the option for additional activation and recognition outside of the event.

2020 Events
July 11 - One Ocean in Montauk, New York
October - One Ocean at The Ecology Center, California
October - November - Regional Chapter Conferences
California, Hawaii, Pacific Northwest + Texas, Northeast, MidAtlantic + Southeast, Florida + Puerto Rico

For more information on the events, please email partnerships@surfrider.org



Other Ways to Support Surfrider

Outside of our official partnerships program, brands, corporations and small businessses can support the Surfrider and earn positive goodwill in the following ways:

In-Kind Product Donation

Donation of products or services can support our efforts to fundraise, stoke out hardworking chapter activists, reward and retain volunteers and save hard costs for carrying out programs and mission related work. All donations will be acknowledged with an official donation receipt. Surfrider does not and shall not endorse or otherwise promote in-kind donated products or services. 

1% for the Planet

Business members of the 1% for the Planet network can commit to donating the equivalent of 1% of gross sales through a combination of monetary, in-kind and approved promotional support directly to the Surfrider Foundation. 1% for the Planet certifies all member donations to legitimize the members’ commitment by reviewing and confirming sales and donation details annually.

Make a Donation

At anytime, brands, companies or corporations are encouraged to make a monetary donation on our website. All donations are acknowledged with a formal tax receipt and in our annual report. Brands, companies or corporations can also make an anonymous donation. Making a donation does not require any vetting, hoops and there are no strings attached - just further goodwill and support for our mission

Get Involved Locally

Surfrider’s chapter network hosts regular activities, campaigns and ongoing programmatic work. Brands, companies or corporations are welcome to participate with local chapters as an option to learn more about our mission and initiate informal affiliation. More information about chapter opportunities below.


Local Surfrider Chapter Opportunities

Brands or companies with a local presence where marketing is limited to a specific geography are eligible for partnership with local Surfrider chapters and typically not eligible for a formal partnership with Surfrider HQ. Exceptions apply on a case by case basis. Additional opportunities for getting involved with local Surfrider chapters include:

Sponsored Beach Cleanups
Corporate Volunteer Days or Educational Presentations
Program and Event Support
In-Kind Donations
Give Back | Cause-Related Campaigns

If you are interested in learning more about a local Surfrider chapter opportunity, please complete this quick form.



Frequently Asked Questions

Can I use the Surfrider name and logo on my website (or elsewhere) without a partnership?
Out of respect for our current partners and to maintain the integrity of our partnership alignment standards, use of the Surfrider name or marks to reference partnership, a portion of proceeds donation, collaborative product or any commercial program is prohibited without explicit approval.

Can I tag Surfrider on social media to promote my donation?
Any promotion referencing commercial or monetary support of the Surfrider Foundation and any promotion tagging Surfrider must be reviewed and approved by Surfrider. Please submit intended promotions to Surfrider a minimum of two weeks prior to promotion: partnerships@surfrider.org

Will Surfrider promote my products or business?
Surfrider does not and shall not endorse or otherwise promote in-kind donated products or services. Surfrider has the authority to engage in collaborative product promotions, which we may recognize in our marketing.

What measurable impacts can I use to describe my donation to Surfrider?
In instances where a brand, corporation or small business makes a donation to Surfrider outside of an official corporate partnership, Surfrider does not allow the usee of custom measurable impacts describing support of a specific mission area for any promotional or commercial reasons. Specific measurable impacts are restricted to official corporate partnerships and grants. Donors are allowed to use the following language: “[COMPANY NAME] proudly made a donation in support of Surfrider’s mission to protect our ocean waves and beaches”

Will Surfrider support my kickstarter campaign?
Surfrider does not align with or promote Kickstater or any crowdsourced fundraising campaigns.

How do I find my local chapter to partner on events?
Please submit your local chapter inquiry for event collaboration using this link. Completed forms will be reviewed and forwarded to the corresponding chapter.   

How do I organize a corporate beach cleanup?
Please submit your local chapter inquiry for event collaboration using this link. Completed forms will be reviewed and forwarded to the corresponding chapter.   



Learn More

If you are interested in an opportunity that falls outside the overview of models listed above, please email partnerships@surfrider.org and share information about your company and detailed information regarding how you would like to get involved. Note, inquiries that provide incomplete information will be directed back to this page due to our limited capacity to provide unique responses to the high volume of inquiries we receive.