It's been a thrill to work with Madewell as they claim their stake in protecting what they love with Surfrider Foundation in a way that engages their company, customers and fans to support and learn more about our ocean, waves and beaches. Our partnership launched in spring 2017 and to celebrate, Madewell associates on both the east and west coasts teamed up with local Surfrider Chapters for an afternoon of hands-on engagement on their local beaches. The Madewell team picked up over a 140 pounds of trash at Rockaway Beach in New York and spent a day stewarding Venice Beach in Southern California. Just in time for summer, our #LongLiveTheBeach capsule collection launched in June 2017 featuring two shirts made with organic cotton, a large straw tote and two pairs of sunglasses. Each item provides a way for Madewell customers to rep their love for our coasts and feel good about it too as each was specially made to support the Surfrider Foundation.
Help us spread the word about the collection and the Surfrider Foundation’s work by following along @madewell and #longlivethebeach.